Taylor SwiftPhoto: Terry Wyatt (Getty Images)
Taylor Swift issued a “thank you” message to her fans/small army of mobilized and devoted followers, thanking them for helping her smash Spotify into tiny pieces once again today.
Specifically, the music streaming service announced tonight that Swift’s new album Midnights has successfully blown past records for “most streams of an album in a single day,” and it hasn’t even had to wait a full 24 hours to get it out. switched off. Spotify didn’t release specific numbers for Midnights and their one-day performance, but we do know who Swift beat out for the honor: Bad Bunny, whose Un Verano Sin Ti posted her own record, with 183 million views from the first day, back. in September 2021.
(Meanwhile, Swift only has herself to compete with when she only looks at first-day streams for female artists: Per Guinness, Midnights broke the record Swift set in that category last year with Red (Taylor’s Version) , which in turn broke the record he set with Folklore in 2020. Guinness says Red achieved 90.8 million streams in its first 24 hours on Spotify in 2021, meaning that Midnights surpassed that number today.)
Swift expressed her joy at the news by using 7 different end-of-sentence punctuation marks in just two sentences, writing on Twitter tonight: “How did I get so lucky to have you guys out here doing something so amazing? ! Like what just happened??!?!” Meanwhile, the Midianite armies continue to deploy; Swift followed up the album’s initial release last night with a 3am edit that arrived even later; He followed that up with the release of the video for “Anti-Hero” this morning, with many more to come in the following days. Really, it is (Taylor Version), and we’re just living in it.
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