Kwik Kopy, has launched its national marketing campaign following its new purpose-driven brand transformation through creative agency Franky Creative Studio.
The ad:
One of Australia’s most respected and successful franchise companies, Kwik Kopy, has launched its national marketing campaign following its new purpose-driven brand transformation.
The national campaign, titled “We Make It Possible,” includes on-demand regional and digital TV ads, along with OOH. As part of the initiative, a number of localized versions have also been created for the suburbs and towns where Kwik Kopy centers are located.
Kwik Kopy CEO Sonia Shwabsky said: “Kwik Kopy has undergone a major strategic review to define and articulate our purpose, identifying our role as a strong player for SMEs and those with an entrepreneurial mindset who are looking for local marketing solutions.
“Our new brand statement ‘We Make Possible’ describes our mission to empower entrepreneurs to make their mark on the world and expands the understanding of our capabilities.”
Created by independent strategy consultancy Brand Council, the campaign coincides with 40 years of Kwik Kopy and indicates how the business plans to adapt to the future of a changing graphics industry and continue to lead in this space.
“We’re taking Kwik Kopy from a great company to a truly exceptional one,” said Shwabsky.
Credits:
Creative agency: Franky Creative Studio
Creative Directors: Luke Hawkins and Ben Smith
Designers: Chad Edwards and Monika Domasehnz
Producer: Meredyth Judd
Editor: Marianne Khoo
Sound: Smith & Western Sound
Source: Access PR