Apple announces new AirPods Pro
Apple’s CEO announced a new model of Apple’s AirPods Pro, wireless noise-canceling headphones. They have better sound quality and clarity, Apple said. — Kif Leswing
Apple introduces high-end Apple Watch Ultra, starting at $799
Apple has just announced the Apple Watch Ultra, a new high-end watch with a new design, a larger screen and a titanium case. The product is aimed at outdoor sportsmen.
It will cost at least $799 and hit stores on September 23rd. Pre-orders are available Wednesday.
It comes with a new watch face with more information, including a compass. It also has a new orange “action” button for quick use while training or wearing gloves. It can also show how deep the user dives underwater while swimming.
Apple Watch Ultra underwater
apple
Apple says the watch can get up to 60 hours of battery life with a software update this fall.
“Every detail has been designed to make it more resilient and capable than ever,” Apple COO Jeff Williams said in a promotional video. — Kif Leswing
Apple announces low-cost Apple Watch SE starting at $249
Apple has announced a redesigned Apple Watch SE, which is a low-cost version of its flagship 8 series.
This year’s model includes:
- A bigger screen
- A new plastic design on the bottom of the watch
- Heart rate notifications
- Fall detection
It will retail for $249 or $299 starting September 16th. Apple is marketing it as a device for kids who may not need their own iPhone. — Kif Leswing
Apple announces Apple Watch Series 8 with temperature sensor
Apple Watch 8
Source: Apple
Apple CEO Tim Cook kicked off the video-oriented launch event with Apple Watch news.
The new device will be called Series 8, Apple COO Jeff Williams said. It’s more durable than previous models and has a new temperature sensor that the company will use to help track women’s health, including ovulation. The device can even estimate when the user has ovulated.
It will be in four colors in aluminum (black, gold, aluminum and red) and three colors in stainless steel. It costs at least $399 for an aluminum model and $499 for one with cellular connectivity.
Apple Watch cycle tracking
apple
Apple says the device is designed to keep data secure and private, and that health data will only be shared with the user’s explicit permission.
Apple also added new security features powered by two motion sensors. The new car accident detection that can detect if you are in a serious car accident and automatically call emergency services.
A new Apple Watches mode can extend Apple Watch battery life from 18 to 36 hours by temporarily disabling the always-on display and workout notifications.
Cook began by broadcasting a video highlighting the letters people had written to him about how the laptop has helped them get help in emergency situations. — Kif Leswing
Tim Cook: Announcing new iPhones, Apple Watch and AirPods
The act begins. Tim Cook has just said that the event will focus on three products, the iPhone, AirPods and Apple Watch. — Sophia Pitt
We are in our seats
We are in our seats!
Sophia Pitt | CNBC
We are in our seats and the theater is starting to fill up. There is definitely some sort of galaxy theme going on here. Apple’s invitation sparked something “far out.” We’ll soon find out what that means. — Sophia Pitt
Over 300,000 people waiting to stream Apple’s launch on YouTube
Ten minutes before the launch in Cupertino, California, more than 300,000 people are on the YouTube live stream page, a sign that there is still significant consumer demand for information about new Apple products straight from the source . — Kif Leswing
Apple’s fall releases are critical
Apple’s fall releases are critical for the company as they attract millions of viewers from around the world who want to learn about Apple’s newest products. They build hype for new iPhones and other devices for the all-important holiday shopping season, Apple’s busiest sales time of the year. — Kif Leswing
We are about to take our seats
Now let’s go to the theater.
Sophia Pitt
We go down to take our seats in the theater. — Sophia Pitt
Tim Cook refers to a “stellar” theme for the event
Apple CEO Tim Cook has released his traditional pre-launch tweet, hinting at the theme of the event with the word “stellar”.
Apple’s invitations had the tagline “far away” with images of deep space, which some Apple fans thought could suggest Apple was preparing to launch a satellite-based cellular connection for iPhones or a feature of night sky photography. — Kif Leswing
Check out the snack
Lots of previews for the press and analysts before the event begins.
Sophia Pitt | CNBC
There are plenty of snacks and drinks here. We’re about to head down to take our seats before it starts. — Sophia Pitt
Apple stock doesn’t typically outperform after an iPhone launch
Investors looking to trade news of Apple’s new iPhones on Wednesday should heed the advice of Bernstein’s Toni Sacconaghi.
“Historically, Apple stock does not materially react to iPhone announcements (given that there are usually no surprises), and performance has generally been fairly muted in the 3 months following iPhone announcements (typically from mid-September to mid-November), as investors. wait to gauge the strength of the iPhone cycle,” Sacconaghi wrote in a note this week.
In fact, analysts say Apple stock typically performs in line with the market a month after the disclosure, CNBC reported this week. — Kif Leswing
The Apple Store is down ahead of the event
The Apple Store is down.
apple
The Apple Store is traditionally down until the end of the launch event, when it will be back online with all new Apple products.
— Ashley Capoot
We’re here at the Steve Jobs Theater in Cupertino
We already have our badges!
Sophia Pitt | apple
We’re here live in Cupertino, California at the Steve Jobs Theater where Apple will be unveiling its new products. You can see in the image below that it is already filled with press and analysts. And we are all marked. — Sophia Pitt
The press gathers for Apple’s iPhone 14 event
Sophia Pitt | CNBC