Apple today shared a new ad designed to highlight iPhone 14 Pro camera features including the 48-megapixel primary camera, Action Mode when capturing video, Cinema Mode for movie-like photos and zoom options.
In the spot, a filmmaker uses the iPhone 14 Pro to shoot a series of action sequences, including a chicken run, a fight scene in a restaurant, a dance number, stop motion animation, a chase of cars, a helicopter ride and more. The ad ends with the tagline “Our most professional camera ever.”
Apple improved all three cameras on the iPhone 14 Pro models, with the main 48-megapixel camera allowing full-resolution ProRAW images. Action mode is capable of capturing 2.8K video with gimbal-like stabilization, while Cinema mode now works in 4K at 24 frames per second.
The iPhone 14 Pro and iPhone 14 Pro Max are priced starting at $999 and can be purchased on Apple’s website.
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